Character design Pitch / designed at The Visual Agency / 2024

For this pitch, we developed a character concept inspired by Cappiello’s iconic “spiritello.” These illustrated characters were designed to accompany two real-life protagonists, serving as imaginative extensions of their personalities. His character was more whimsical, dreamy, and with his head in the clouds, while hers was more rational, structured, and grounded. Each character visually embodied the distinctive traits of the person they represented, creating a playful yet meaningful narrative layer within the campaign.